Success Story of T-Series
Introduction
T-Series holds a 60% share of the Indian music business and is the country's largest record company. It also boasts the most subscribed to and seen YouTube channel in the world. T-series 195+ subscriber in there youTube Chanel. T-Series is a leader in the entertainment business, producing music and films. With a net value of over 2400 core Indian rupees and exports to 24 countries, T-Series is a tremendously successful corporation. Gulshan Kumar, the founder of T-Series, was able to attain significant success because to his traits of commitment and hard work.
As of June 14, 2021, T-Series has a multi-channel network on YouTube, with 30 channels (including Lahari Music) and over 360.9 million subscribers. At the T-Series headquarters, the company's YouTube team comprises of 13 workers. The company's primary T-Series YouTube account focuses on music videos and feature trailers. In January 2017, it surpassed all other YouTube channels as the most popular. The T-Series channel mostly broadcasts programming in Hindi, although it also broadcasts content in Urdu, Punjabi, English, Portuguese, and Spanish on occasion. T-Series also has channels dedicated to programming in Punjabi, Urdu, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Gujarati, Marathi, and Rajasthani, among other Indian languages.
- Ø History
- Ø Good relations
- Ø List of artist with
T-series
- Ø A good observer-
- Ø A good observer-
- Ø The correct way –
- Ø YouTube Journey
- Ø Net-worth
- Ø Some Questions in
your mind
History
Gulshan Kumar, a fruit juice vendor in Delhi's Daryaganj
neighbourhood at the time, launched T-Series on July 11, 1983. Prior to
publishing original music, the firm offered pirated Bollywood tunes. The Indian
audio cassette industry was tiny at the time, with rampant piracy, but demand
for cassette music was rising. While Kumar "was involved in piracy, he was
fiercely market- and consumer-driven," according to Rediff. T-Series also
took advantage of copyright gaps that allowed for the sale of cover versions of
songs, which it subsequently flooded the market with. Lawrence Liang and Ravi
Sundaram, two researchers, wrote:.
T-Series was a hugely disruptive force in the Indian music
industry, thanks in large part to its success as a pirate. [T-Series] engaged
in more straightforward copyright infringement in the form of pirate releases
of popular hits, and it frequently illegally obtained film scores before the
release of the film to ensure that its recordings were the first to hit the
market... [T-Series] engaged in more straightforward copyright infringement in
the form of pirate releases of popular hits, and it often illegally obtained
film scores before the release of the film to ensure that its recordings were
the first to hit the market. Kumar found
that religious music had a market, and he began recording and distributing it.
Because many elderly Hindu devotees couldn't read hymns and chants due to
declining vision, Kumar recruited singers to record the chants and sell them as
inexpensive cassettes. Later, he shot and distributed VHS and video cassette
cassettes of significant Hindu pilgrimages in India.
Ravindra Jain composed the music for T-Series' first original film soundtrack, Lallu Ram, which was released in 1984. The soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak (commonly known as QSQT), directed by Mansoor Khan and starring Aamir Khan and Juhi Chawla, was the company's breakthrough. The song of this "Papa Kehte Hain," performed by Udit Narayan and starring Aamir Khan, was the album's biggest success.
With the
release of Mahesh Bhatt's Aashiqui (1990), T-Series established themselves as a
major music company. The soundtrack album for the film Aashiqui, created by the
team Nadeem–Shravan, has sold 20 million copies in India, making it the
best-selling Bollywood soundtrack album of all time. [11] Yo Yo Honey Singh
sang a cover version of "Dheere Dheere" from Aashiqui, which was
released by T-Series in 2015.
T-Series'
yearly earnings increased from 20 crore ($16 million) in 1985 to 200 crore ($88
million) in 1991,and 500 crore ($140 million) in 1997. The Mumbai crime group D-Company
assassinated T-Series founder Gulshan Kumar in 1997. Because Nadeem Akhtar
Saifi was originally accused of participation in the murder but eventually
being exonerated, T-Series lost one of its most productive musicians at the
time, Nadeem–Shravan. Gulshan Kumar died in 1997, and his son Bhushan Kumar has
headed the firm since since, with the aid of Gulshan's younger brother Krishan
Kumar. The highly acclaimed blockbuster Hindi Medium (2017) is the highest-earning
T-Series film to date, grossing 322.4 crore ($46 million) globally, with $34
million in China alone. T-Series'
Saaho, a sci-fi thriller with a production budget of 300 crore (US$42 million)
and released in 2019, was one of the most costly Indian films.
Good relations
List of artist with T-series
Anand–Milind (Anand Shrivastav and Milind Shrivastav)
Nadeem–Shravan (Nadeem Akhtar Saifi and Shravan Kumar)
Nikhil-Vinay (Nikhil Kamath and Vinay Tiwari)
Sajid–Wajid (Sajid Khan and Wajid Khan)
Vishal–Shekhar (Vishal Dadlani and Shekhar Ravjiani)
A good observer-
Gulshan Kumar was a devout Hindu who worshipped Lord Shiva and the goddess Parvati. He was a keen observer, noting that Hinduism was the predominant religion in India, and that many people liked reading religious songs and chanting. However, because to their failing eyesight, the elderly Hindu devotees were unable to read hymns and chants.
Adopt responsibility
Recalling these remarks inspired Bhushan Kumar to take
over T-Series and carry on his father's legacy, and he now sees his father in
T-Series' music. Bhushan Kumar realised the value of connections in business
when his father died. Almost every company is built on connections, and Gulshan
Kumar had excellent ties with everyone, including music directors, film
directors, producers, government agencies, and so on, but those relationships
were lost when he died. As a result, Bhushan Kumar, who was 19 years old at the
time, was forced to reestablish those relationships and trust with the people,
but many people questioned his abilities because he was young.
The correct way
He could have easily given up and outsourced the music
production to other businesses because T-Series was already a very huge brand,
but he fought hard to keep the T-Series brand image.He is now the Chairman and
Managing Director of T-Series, and he was instrumental in expanding the
company's offerings to include electronics, CDs, and other products. He
produced a number of successful films, including Tum Bin, Bhool Bhulaiyaa,
Patiala House, Ready and Lucky: No Time for Love, and others.
With the
passage of time, Bhushan Kumar elevated T-Series to new heights by staying
current with industry trends. Bhushan Kumar, like his father, pays close
attention to the music played at gatherings, which aids in the development of
his musical sensibility. For the same aim, he has also employed a group of
professionals he refers to as the music team. Bhushan Kumar takes the feedback
he receives from the team and applies it to his musical abilities. Both the
father and the son share many characteristics, such as their strong religious
beliefs and their willingness to take on new tasks and dangers. Even now, Bhushan Kumar is devoted
to his father, releasing nearly everything in T-Series with the phrase
"Gulshan Kumar presents."
YouTube Journey
T-Series created their first YouTube account on March 13, 2006. It did not upload any videos to YouTube till the year 2010.
T-Series now has hundreds of videos on YouTube, and its content strength in several languages has helped them gain over 180 million followers and become a YouTube success storey. Jio ushered in the Indian internet revolution by making internet access available to the public at extremely low costs, and this contributed significantly to the exponential development of the T-Series YouTube channel.
T-Series made a staggering US$100 million on YouTube between January and July 2018.
Net-worth
T-Series makes the majority of its money from music releases, but it also makes money through YouTube channels, content partnerships with online music streaming services, royalties from radio and television stations, and money from the artists' live concerts.
Bhushan Kumar is now a highly wealthy businessman who has not only released his father's ambitions but has also contributed significantly to the internationalist of Indian music.
T-Series has set its sights on being India's largest film production business after achieving its goal of becoming the country's top music record label.
T-Series said in 2018 that it will invest a staggering 500 crore Indian rupees in film development. As a producer, and owner of T-Series, the estimated Net-worth of Bhushan Kumar is said to be $ 47 Million i.e 350 Crore INR.
Some Questions in your mind
T-Series defeated PewDiePie for what reason?
T-Series surpassed PewDiePie as the most-watched YouTube
channel in January 2017.
T-Series also surpassed PewDiePie in terms of subscribers in
December 2020, becoming the world's most-subscribed YouTube channel.
T-Series was able to defeat PewDiePie due to the fact that
T-Series is owned by a large corporation, whereas PewDiePie is mostly a one-man
show led by Felix Arvid Ulf Kjellberg.
Is PewDiePie capable of defeating T-Series?
PewDiePie will never be able to surpass T-Series for the
following reasons:
• T-Series has a large number of employees who produce
material, whereas PewDiePie does not.
• T-Series is a highly lucrative corporation, which implies
it will be there for decades, whereas PewDiePie is an individual, not a
company. This indicates that T-Series may continue to create material
indefinitely, but PewDiePie cannot since he is a mortal being.
Who was the first to reach 100 million subscribers?
T-Series is the first YouTube channel to reach 100 million
subscribers in the globe.
T-Series reached 100 million subscribers on May 29, 2019,
but PewDiePie did so 88 days later, on August 25, 2019.
How does T-Series earn money?
T-Series earns money through various methods like-
• Producing music and films.
• YouTube.
What is the real name of T-Series?
T-Series
was initially known as Super Cassettes Industries Private Limited.
Why is T-Series Growing so quickly?
T-Series' rapid growth is due to the fact that it uploads
several videos on YouTube on a regular basis. India is also one of the
countries with the fastest-growing internet usage. All of these factors
contribute to the T-Series' fast expansion.
Who is Owner of T-series
Gulshan Kumar is an owner of T-series (Super
Cassettes Industries Private Limited)
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